Our Aims

Our work focuses around three key aims:

• Boosting wildlife: joined up action to stimulate wildlife diversity and abundance, making it as easy as possible for anyone to contribute

• Increasing carbon capture: planting trees and harnessing the power of the soil and scrubland to maximise carbon capture and biodiversity

• Linking nature and community: starting conversations and hosting events to build community awareness and involvement

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.